About US

Connections that matter


We influence decision makers in leading Chinese businesses, encouraging them to set up, employ and expand in the Cotswolds.

Joining the dots

We work closely with local authorities, official bodies and government departments in China and the UK, together with our commercial and public sector partners.

In order to maximise the economic benefits for the Cotswolds, we focus on high-value companies, territories and sectors. China is a priority and we focus on their needs directly.

Based in Cirencester, in the heart of the Cotswolds and with five offices in China we are experts in promoting opportunities from the Cotswolds within China. 

Meet the team

On your side in the UK & China

Richard Jie Song

China Partner

Based in Beijing, Richard heads up our team in China.

Lisa Lu

China Support Director

Speaking and writing fluent English Lisa makes sure everything runs smoothly.


UK Partner

As UK Liaison, Qing understands how to secure investment for our partners.

Adam vines

UK Marketing

As head of marketing, Adam has helped many UK businesses promote their brands overseas.

Latest news

On 5th August 2018, Qing Lin, CEO of Join in China arranged the high profiled visit to Henan Provincial government (pop. 100 million) with Sir Geoffrey Clifton-Brown and it was a huge success: the visit made the major evening news on Provincial Central Television Station, as well as many top online news channels in China.

The meeting was supported by UK China Technology and Innovation Platform, an organisation endorsed by Henan Provincial Government and Cotswolds and Partners, which was set up in the Cotswolds to encourage inwards investments from China.

Sir Geoffrey Clifton-Brown met with Mr Sun Shougang, the Henan provincial leading cadres, the CPC Henan Provincial Committee and deputy ministerial leader.

Both the Henan Provincial Government and Sir Geoffrey have agreed that the bilateral ties would bring in many more opportunities and this is only the beginning for a solid and productive meeting.

Join in China will work closely with Sir Geoffrey to ensure local businesses have access to the largest Provincial market in China by population of over 100 million.

Get In Touch


37a Market Place

Telephone: +44 (0)1285 652063